The second package that I designed was for the Air Flow Table Lift product. Following the established design hierarchy, I lit the product when photographed in a way to emphasize the bellows design feature present the product. This product is designed as a foot piece that workstations would be mounted on and through the use of a inner pneumatic devise the workstation table could be raised or lowered with ease through the use of a included foot pedal. This allows different individuals to be able to utilize the workstation and keep repetitive stress low as the table can be easily adjust to accommodate different body sizes and dimensions. The use of air as the catalyst to the functionality inspired me to use purple as the design color as it is a soothing cool color which reflects not only the ease of the product use, but the utilization of air to power the device. This coloration was in contrast to the red used in the Zero Heat Lamp which emphasized the heat dissipated in its design.
Another aspect that was followed through the design process was the use of a grey as a foundation and contrast to the dynamic colors involved. It also served as a base for creating a graphic "watermark" design motif to ad an elegance to the product packaging. Whenever possible I would also supply the client with a visual presentation that incorporated the product with the product packaging to emphasize a dynamic quality to the presentations.
Click on the thumbnail images below to explore the different product packaging designs.
